Ferrari Launches €550,000 EV Designed by Jony Ive
0h ago|4 min readStandard
Fazen Markets Editorial Desk
Collective editorial team · methodology
ferrarielectric-vehicle
Fazen Markets Editorial Desk
Collective editorial team · methodology
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Ferrari NV unveiled its first fully electric vehicle on 25 May 2026, a €550,000 sports car named 'Luce' designed by former Apple design chief Jony Ive. The Financial Times reported the launch, stating the design aims to attract a younger demographic to the Italian marque. The announcement coincides with a broader market rally in tech and luxury stocks, with Apple trading at $308.82, up 2.17% on the day. The launch represents Ferrari's most significant strategic pivot since its IPO, directly challenging electric-only manufacturers in the ultra-high-end market segment.
Ferrari's transition to electric propulsion follows a decade of sustained growth in the global EV market, which now accounts for over 18% of all新车 sales. The company's last major model expansion was the Purosangue SUV in 2022, which broadened its addressable market and boosted annual deliveries past 13,000 units for the first time. The current macro backdrop features elevated interest rates, yet demand for ultra-luxury experiential goods has remained resilient among high-net-worth individuals. The catalyst for this specific launch timing is the impending EU 2035 combustion engine ban and intensifying competition from electric hypercar makers like Rimac and Lotus.
The involvement of Jony Ive, who left Apple in 2019 to found his own design firm LoveFrom, signals Ferrari's intent to compete on user experience and digital integration, not just performance. Ive's design philosophy, which prioritizes minimalist aesthetics and smooth human-machine interaction, defined Apple's product lineup for over two decades. His recruitment indicates Ferrari views software and interior design as the next battlegrounds for luxury performance, areas where traditional automakers often lag. The partnership was first rumored in 2021, making this a five-year development project finally coming to fruition.
The Ferrari Luce enters the market with a starting price of €550,000, placing it significantly above the brand's current entry-level Roma coupe at €200,000 and even the SF90 Stradale plug-in hybrid at €510,000. This price point establishes a new tier for production electric vehicles, exceeding the Lotus Evija's £2 million price but targeting higher volume. Ferrari's total deliveries reached 13,663 units in 2023, with a target to increase this to around 20,000 units annually by 2026 with new model introductions.
The company's financial performance provides the capital for this EV investment. Ferrari reported a net profit of €1.25 billion on revenues of €5.97 billion for its last fiscal year, yielding an industry-leading EBITDA margin of 38.2%. This profitability enables substantial R&D expenditure, which totaled €894 million in 2023, a 15% year-over-year increase dedicated largely to electrification projects. By comparison, Apple's market capitalization of approximately $4.7 trillion demonstrates the immense value Ive's design legacy helped create, a halo effect Ferrari aims to capture.
| Metric | Ferrari Luce EV | Tesla Model S Plaid | Ferrari SF90 Stradale (PHEV) |
|---|---|---|---|
| Starting Price | €550,000 | €110,000 | €510,000 |
| Horsepower | Estimated 1,500 HP | 1,020 HP | 1,000 HP |
| 0-60 mph | Under 2.0 sec (est.) | 1.99 sec | 2.5 sec |
The Luce's launch directly impacts the competitive landscape for luxury electric vehicles. Established supercar makers like Volkswagen-owned Lamborghini and Aston Martin Lagonda face increased pressure to accelerate their own EV roadmaps or risk ceding technological leadership. Suppliers of advanced battery systems and lightweight materials, such as Albemarle and SGL Carbon, stand to benefit from increased orders from the high-performance segment, where technical specifications exceed those of mass-market EVs. Ferrari's move validates the entire luxury EV sector, potentially boosting sentiment around pure-plays like Lucid Group.
A key risk to this strategy is brand dilution. Ferrari's valuation premium, with shares often trading over 35x earnings, is built on a legacy of internal combustion excellence and extreme scarcity. A misstep in electric propulsion that compromises the emotional driving experience could alienate its core clientele without guaranteed success in attracting a new, younger demographic. The polarizing design, as noted in initial reports, could prove controversial among traditionalists. Investment flow data shows institutional investors have been net buyers of Ferrari stock over the past quarter, anticipating this catalytic product cycle.
The next immediate catalyst is the Luce's formal public debut at the Geneva International Motor Show on 3 June 2026, where hands-on reviews from automotive press will provide the first independent assessments of its performance and design. Ferrari's Q2 2026 earnings call on 31 July will be scrutinized for initial deposit numbers and management commentary on production capacity and wait times for the new model. Key levels to watch for Ferrari's stock price include the psychological €400 per share barrier, a breach of which could signal strong market endorsement of the EV strategy.
Longer-term, monitor Ferrari's battery technology sourcing strategy. The company has historically developed its own power units but may partner with a specialist for cell production. Any announcement of a joint venture with a firm like Contemporary Amperex Technology Limited or Panasonic would be a significant development. Regulatory developments in the EU and California regarding synthetic fuels will also be crucial, as Ferrari has invested heavily in this alternative compliance path to preserve its combustion engine heritage post-2035.
The Ferrari Luce has a manufacturer's suggested retail price of €550,000 before any optional extras, taxes, or destination charges. This positions it as the most expensive series-production vehicle in Ferrari's current lineup, exceeding the cost of limited-edition hypercars like the LaFerrari when adjusted for inflation. Typical customer configurations with custom paint, interior materials, and performance packages often add 20-30% to the base price.
Jony Ive's involvement signals Ferrari's serious commitment to winning the interface and experience battle in high-performance EVs, an area where traditional automakers struggle. His design pedigree from Apple, a brand synonymous with premium user experience, could help attract tech-affluent customers who value digital integration and minimalist aesthetics alongside performance. This crossover appeal potentially expands Ferrari's total addressable market beyond traditional automotive enthusiasts.
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