Walmart Adds Subway Delivery, Stock Gains 4.14% on Expansion
Fazen Markets Editorial Desk
Collective editorial team · methodology
Fazen Markets Editorial Desk
Collective editorial team · methodology
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Walmart Inc. announced the launch of a restaurant delivery service in partnership with Subway on 5 June 2026. The initiative marks a significant expansion for the retail giant into the competitive third-party food delivery market. Walmart stock (WMT) traded at $117.74, gaining 4.14% on the session as of 11:57 UTC today, with an intraday range of $117.28 to $119.94. The move signals a strategic effort to capture a greater share of consumer spending within its ecosystem.
Walmart's entry into restaurant delivery follows its established success with in-house grocery delivery via its Walmart+ membership program. The last major foray by a big-box retailer into this space was Target's partnership with Shipt in 2017, which was subsequently acquired for $550 million. The current macro backdrop features consumer spending that is increasingly shifting towards services and experiences, including prepared foods.
The catalyst for this expansion is the highly fragmented but lucrative U.S. food delivery market, which reached an estimated $134 billion in sales in 2025. By leveraging its vast logistics network and existing last-mile delivery infrastructure, Walmart aims to add high-margin service revenue without the capital expenditure required to build a new platform from scratch. This allows it to compete directly with entrenched players like DoorDash and Uber Eats.
Walmart's stock performance significantly outpaced the broader market on the news. The S&P 500 index was up approximately 0.8% for comparison. The stock's 4.14% single-day gain represents an addition of roughly $15 billion to its market capitalization. The session high of $119.94 approached a key psychological resistance level just below $120.
The partnership begins with over 3,000 Subway locations available for delivery through the Walmart app. Subway is the largest restaurant chain in the world by number of locations, with over 37,000 stores globally. This initial scale provides Walmart with immediate volume. The service is being rolled out ahead of the key summer season, a period that typically sees a seasonal increase in delivery orders.
| Metric | Value |
|---|---|
| WMT Price | $117.74 |
| WMT Daily Gain | +4.14% |
| Intraday High | $119.94 |
| Subway Locations in Program | 3,000+ |
The move presents a direct competitive threat to pure-play food delivery apps. DoorDash (DASH) and Uber Technologies (UBER), which operates Uber Eats, could face margin pressure as Walmart uses its scale to potentially undercut on fees. Restaurant brands themselves may benefit from increased order volume, particularly those like McDonald's (MCD) that could be next in line for a Walmart partnership.
A key risk is execution. Walmart must integrate third-party restaurant logistics into its system without disrupting its core grocery delivery operations. The economics of food delivery remain challenging, with many operators struggling to achieve consistent profitability. Market positioning data indicates institutional flow was heavily net positive on WMT throughout the morning session, with notable block trades.
The next major catalyst is Walmart's quarterly earnings report scheduled for 24 July 2026. Investors will scrutinize the initial contribution of the delivery service to overall revenue and any commentary on its expansion to other restaurant chains. Key levels to watch for WMT include sustained support above $117 and a breakout above the $120 resistance level.
Market participants should monitor for official announcements adding new restaurant partners, which would signal the scalability of the platform. The performance of competing delivery stocks following their next earnings calls, such as DoorDash on 30 July, will provide a gauge of the competitive threat's perceived magnitude.
Walmart's entry into restaurant delivery introduces a well-capitalized competitor with an existing membership base and logistics network. This could pressure DoorDash's market share and force it to compete more aggressively on price, potentially impacting its path to profitability. The long-term effect depends on how quickly Walmart scales its partnerships and whether it can capture a material portion of delivery orders.
Amazon Restaurants was a service offered to Prime members that launched in 2015 but was shut down in 2019 due to an inability to achieve scale and compete effectively. Walmart's strategy appears different by partnering with a massive existing chain first rather than building a broad network of small restaurants immediately. It also leverages its physical stores as potential delivery hubs.
Initial reporting indicates the service is being offered through the existing Walmart app and website. Specific details on whether it requires a Walmart+ membership, which costs $98 annually, or if it will be available to all customers have not been fully disclosed. This pricing structure will be a critical factor in its adoption rate and competitive positioning.
Walmart's delivery partnership with Subway signals a major offensive into the food delivery sector.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. CFD trading carries high risk of capital loss.
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