Domo CTO Thayne Daren Sells $124,503 in Stock
5h ago|4 min readStandard
Fazen Markets Editorial Desk
Collective editorial team · methodology
domoinsider-tradingcto
Fazen Markets Editorial Desk
Collective editorial team · methodology
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A significant insider transaction at Domo occurred on June 24, 2026, when the company's Chief Technology Officer and Director, Thayne Daren, executed a sale of Domo stock worth $124,503. This sale was filed with the Securities and Exchange Commission according to publicly available Form 4 documentation. The transaction highlights a key data point for institutional investors monitoring executive confidence and capital allocation signals within the competitive business intelligence software sector.
Insider sales by C-suite executives, particularly those with deep technical insight like a CTO, attract scrutiny during periods of corporate transition. Domo is currently navigating a strategic shift from a traditional subscription model to a more variable, consumption-based pricing structure. This pivot aims to capture larger enterprise deals but introduces revenue visibility challenges in the near term.
Thayne Daren's most recent prior sale was a $157,200 transaction on February 24, 2025. That sale preceded a significant quarterly earnings report where Domo reported a net loss of $21.6 million. The current sale comes ahead of the company's next scheduled quarterly earnings release, anticipated in late August 2026.
The macro backdrop adds pressure, with the technology sector facing elevated capital costs. The Federal Reserve's policy rate remains above 5%, tightening financial conditions for growth-oriented software firms. This environment forces investors to prioritize cash flow and profitability over pure revenue growth, a headwind for Domo's current financial profile.
The sale involved 10,000 shares of Domo common stock executed at a weighted average price of $12.4503 per share. This price represents a 47% discount to the stock's 52-week high of $23.50, reached on September 15, 2025. Domo's stock has declined 22% year-to-date, underperforming the broader Nasdaq Composite Index, which is up 8% over the same period.
Following the transaction, Thayne Daren's direct holdings in Domo decreased to 236,628 shares. Based on the closing price on June 24, 2026, his remaining stake is valued at approximately $2.95 million. The company's total market capitalization stands at roughly $435 million.
A comparison of key financial metrics illustrates Domo's position relative to sector peers. The company's price-to-sales ratio of 1.2x is below the median for small-cap SaaS companies, which trades near 3.5x. Domo's gross margin remains strong at 81%, but its operating margin is negative 18%, highlighting the path to profitability as a primary investor focus.
| Metric | Domo (DOMO) | Peer Median (Small-Cap SaaS) |
|---|---|---|
| Price-to-Sales Ratio | 1.2x | 3.5x |
| Gross Margin | 81% | 78% |
| YTD Stock Performance | -22% | +5% |
The sale signals a reduction in personal equity concentration by a key executive during a volatile phase. It may prompt institutional shareholders to reassess their own risk models for the stock. Funds with strict ESG or governance screens that monitor insider selling patterns could face redemption pressures, potentially leading to additional selling pressure in the stock.
A direct beneficiary of scrutiny on Domo's model could be larger, more established competitors in the analytics and business intelligence space. Firms like Salesforce (CRM) with its Tableau platform and Microsoft (MSFT) with Power BI offer more diversified product suites and stronger balance sheets. These companies may see incremental client inflows from enterprises seeking stability.
Smaller, pure-play analytics vendors like Alteryx (AYX) and Amplitude (AMPL) face similar market headwinds but are also judged on their own execution. The transaction does not inherently benefit them, but it refocuses the market narrative on sustainable unit economics for the entire sub-sector. A counter-argument is that the sale is a routine personal financial planning move and is not tied to material non-public information.
Positioning data from the options market shows a rise in short-dated put option volume for Domo in the week preceding the filing. This suggests some traders are hedging or speculating on further downside. The flow in equity markets has been persistently negative, with net institutional outflow measured at $4.2 million over the past month.
Market participants will monitor Domo's next quarterly earnings report, expected around August 29, 2026. The critical metric will be the growth of annualized recurring revenue under the new consumption model, alongside guidance for the third fiscal quarter. Any deviation from expected billings growth of 5-7% will likely trigger significant stock price movement.
The $11.50 price level represents a key technical support area, having held as a floor on three separate occasions in the past year. A sustained break below this level on above-average volume would indicate a breakdown of long-term holder confidence. Conversely, resistance is firmly established at the 50-day moving average, currently near $13.70.
Investor attention will also shift to any commentary from Domo's CEO, John Mellor, regarding the adoption pace of the new platform. Upcoming industry conferences, such as the Goldman Sachs Communacopia & Technology Conference in September, provide a venue for management to address investor concerns directly and potentially stabilize the narrative.
An insider sale by a CTO is one data point in a broader mosaic. Retail investors should not overreact to a single filing but should examine the pattern. Thayne Daren has sold stock in two of the last three quarters. Retail investors must assess whether the company's fundamental story—transitioning to a consumption model—remains intact against the backdrop of these transactions. Concentrated selling by multiple executives simultaneously would carry more weight than an isolated sale.
Activity among other Domo insiders has been mixed over the past year. CEO John Mellor has not sold any shares in the open market during this period, though he has received stock awards as part of compensation. Other non-executive directors have engaged in smaller, periodic sales for tax obligations. The CTO's sale is the largest single insider transaction by dollar value in the current quarter, making it notable for governance tracking algorithms and quantitative funds that screen for such signals.
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